How to Package Your Product in a Pocket Folder

Apply the principles of product package design to your business folders to successfully convey your company's image.

Pocket Folders as Product Packaging

By and large, we are emotional buyers. Sometimes the product we want is buried in layers of cardboard and styrofoam. In order to get a good sense of what the product is and how it functions, you may have to rely entirely on what the product packaging is telling you. The specs listed on the box may help seal the deal, but we are drawn in by graphic components, welcoming colors and evocative wording that appeals to us on an emotional level.

And often it's not just the product that makes us say "I want that!"; it's what the product comes in and how it's presented. We're all familiar with the old adage "don't judge a book by its cover". In most areas of life, this is excellent advice to follow. But in business, the book quite often depends on its cover.

PACKAGING A BIG PRODUCT IN A LITTLE BOX

When it comes to selling your product, the first impression is key, and what applies to companies selling tangible goods in bags or boxes can also apply to service-based businesses. If you haven't checked out who's using our pocket folders, here's a quick summary: most them of can't fit their product in a box.

Churches provide a service to patrons and the community, landscapers create a product that's too big for a box, insurance agents offer intangible protection for your home, auto and health and medical professionals—well, you, the patient, could be considered their product.

For any of these businesses or groups, they all have an image they want to convey but often don't have a tangible product to help convey that image. Company websites are the most common vehicle for brand identification with service-oriented businesses, but pocket folders are a helpful, tangible advertising medium that consumers can hold onto—just like a product in a package—making business folders a wise investment for service-oriented businesses.

DESIGN YOUR FOLDERS TO REFLECT YOUR COMPANY'S PRODUCT

Pocket Folder Design Ideas

As with any product package, you want to make sure the folder mirrors the image your business is trying to convey. If you can't figure out where to start with your folder design, we've compiled a list of some design tips to help you create a pocket folder that will accurately reflect your business' image.

  • Keep it simple. In presentation folder design, less certainly can be more. Rather than using too many colors, fonts or distracting graphics that don't match the company's branding, try using one or two colors and just the company name and logo in the design.

  • Colors evoke emotions. Find out who your target market is and what they are looking for. The emotional response to color can be subtle, but incorporating the right shade into your design can help influence a customer's decision. Learn how to effectively use color in folder design.

  • A budget white folder doesn't look cheap. It looks clean and professional. If you want to appeal to a large audience sometimes it pays to play it safe with color, not to mention the savings of a budget white folder.

  • Make sure they can identify you. If your goal is to build brand identity through your logo, make that the focus of your design. A folder with busy graphics and colors may distract attention from your business name and logo.

  • Consider all options. You can print, foil imprint or even emboss your custom business folders. Each method will give your folder a slightly different look. We provide free aqueous coating when you choose to print on any of our coated papers. Foil imprinting (hot stamping) adds a bit of shine to your folder, while embossing adds subtle texture to your design.

  • Focus on function. No matter how great it is, sometimes a good design won't sway consumers. If your clients are more utilitarian, give them a pocket folder with enough space for the included documents. Make folder functionality a priority and keep the design simple. Check out our 25 folder templates to see which one your clients will get the most use out of.

  • Make it all match. If you haven't read it yet, check out our article on brand image consistency and learn the importance of having your folders match everything from your website to your storefront to your company vehicles.

TAKE THE FINAL STEP: DESIGN YOUR CUSTOM BUSINESS FOLDER

Whether you have an eye for design or need a little nudge down creativity lane, we can help you create a presentation folder that will act as effective product packaging for your business, group or organization. We work with small businesses and large companies, non profit groups and churches.

From one-color printed folders or foil-imprinted names and logos on premium papers, we've done it all and we make it affordable for any size business to design promotional pocket folders! View our full line of folder options or do some research to see what others in your industry are doing with their business pocket folders.

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Budget Folders (Glossy White Only)
Standard 9" x 12" Folders
Legal 9" x 14-¼" Folders
Mini Folders

Custom imprinted presentation folders ship in 5-7 business days.