How to Use Color in Pocket Folder Design
Color can be an influential aspect of design, and you likely already have a color palette chosen from your logo or brand colors. Use these tips as a guideline for using colors in your presentation folder design.
Pairing a bright color with a neutral color
If you are using a bright color like yellow or red, consider how much of it you should use. Consider the two designs below; which one would more people rather look at? When using bright colors, it's often best to use them sparingly. A little bit can go a long way, and is great for accenting your design.
Folder with dark logo and bright background
Folder with bright logo and dark background
Use contrasting colors
Colors that are of similar hues often blend together. While using colors that are similar can be a good design idea, make sure the colors contrast enough so they stand apart from one another.
Logo and paper color are too similar
Good contrast between logo and background color
Print on white paper for truest color
If consistent branding and accurate color representation is important to your company's image, you will want to print your design on one of our white paper stocks. A logo printed on some of our paperstocks like linen, laid, or any of our premium stocks will appear a different color.
Logo printed on ivory laid paper stock
Same logo printed on white paper stock
How to make a one-color design less flat
If you are using just one color in your design, you can achieve a design with more depth by using different transparencies of your color. This technique works best when printed on white paper.
1-color printed folder at 100% transparency
1-color printed folder with varying transparencies
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